Elaine is considering the purchase of a computer and is aware that Toshiba and HP are brands in this product category. However, she is basically indifferent toward them. These two brands represent Elaine's _____.
A) evoked set
B) consideration set
C) inept set
D) excluded set
E) inert set

Question

Quizplus · Accepted Answer

These brands might be acceptable by consumers if their favorite alternative is not available.

Elaine Is Considering the Purchase of a Computer and Is