Nancy usually considers price and quality when she has to make a major purchase, such as an appliance or an automobile. These two features represent Nancy's _____.
A) alternatives
B) choices
C) heuristics
D) evaluative criteria
E) motives

Question

Quizplus · Accepted Answer

The various dimensions, features, or benefits consumers look for in response to a specific problem are called evaluative criteria.

Nancy Usually Considers Price and Quality When She Has to Make