Which type of consumer choice process requires the knowledge of specific attributes at the time the choice is made and involves attribute-by-attribute comparisons across brands?
A) affective choice
B) attitude-based choice
C) rational choice
D) attribute-based choice
E) instrumental choice

Question

Quizplus · Accepted Answer

This is an effortful and time-consuming process and tends to produce a more nearly optimal decision.

Which Type of Consumer Choice Process Requires the Knowledge of Specific