All other things being equal, consumers tend to prefer _____.
A) external reference prices over internal reference prices
B) dollar savings over percentage savings
C) percentage savings over dollar savings
D) larger retail outlets over smaller outlets
E) smaller retail outlets over larger outlets

Question

Quizplus · Accepted Answer

Unless the customer is particularly interested in fast service or convenience, he or she would tend to prefer larger retail outlets over smaller outlets.

All Other Things Being Equal, Consumers Tend to Prefer _____