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Bob and Stephanie Purchased a New, 55-Inch High-Definition Television, and They

Question 88

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Bob and Stephanie purchased a new, 55-inch high-definition television, and they spent more than $1,500. After they got it home, Stephanie started feeling anxious about this purchase and wondered if they should have shopped a little more and become more informed about these types of TVs and looked at a few more alternatives than just the ones they did before purchasing this one. Stephanie is experiencing postpurchase dissonance. Explain what she can do to reduce it.

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After the purchase is made, the consumer...

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