Which of the following can possibly be part of the informal information search process for organizational buyers?
A) site visits to evaluate a potential vendor
B) laboratory test of a new product or prototype
C) investigation of possible product specifications
D) discussions with sales representatives
E) All of the above are part of informal information search.

Question

Quizplus · Accepted Answer

Informal information search can occur during discussions with sales reps, while attending trade shows, or when reading industry-specific publications.

Which of the Following Can Possibly Be Part of the Informal