The process by which a viewer's basic view of the world can be affected due to watching large amounts of television over time is known as __________.
A) agenda setting
B) product placement
C)cultivation
D) uses and gratification
E) mainstreaming

Question

Quizplus · Accepted Answer

Cultivation theory suggests that long-term exposure to televised content can shape an individual's perceptions and beliefs about the world. This can lead to a 'cultivated' view of reality that may differ from objective reality. Agenda setting refers to media's ability to influence what issues are important to the public, while product placement is the deliberate inclusion of branded products within television programming. Uses and gratification theory explores why people choose to consume media, and mainstreaming refers to the tendency for heavy television viewers to develop similar beliefs and values as a result of their exposure to similar messages.

The Process by Which a Viewer's Basic View of the World