In the transactional model of communication, each person participates simultaneously as a sender and receiver of messages.

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The transactional model of communication highlights the active role of both sender and receiver in the communication process. It recognizes that communication is a two-way street and that both parties influence each other. Therefore, in this model, individuals participate simultaneously as both sender and receiver of messages.

In the Transactional Model of Communication, Each Person Participates Simultaneously