Question 1

The term ________ marketing was coined by Harvard business professor Jeffrey Rayport to describe how good marketing techniques can be driven by word-of-mouth or person-to-person communication.

Accepted Answer

The term "viral marketing" was coined by Jeffrey Rayport to describe marketing techniques that spread rapidly from person to person, similar to the way a virus spreads.

Question 2

________ takes the concept of companies having used self-employed consultants to work on individual projects or provide content a step further by enabling people to work in more flexible ways on a variety of Internet-related projects.

Accepted Answer

E-lancing takes the concept of companies hiring self-employed consultants to work on individual projects or provide content and enables individuals to work on a variety of Internet-related projects in more flexible ways.

Question 3

Which of the following statements is true about a content management system?

Accepted Answer

A content management system allows for the assignment of different user roles, such as administrator, editor, and contributor, to control access and permissions for managing and publishing content. The other statements describe other concepts, such as crowdsourcing (A and B) and syndication feeds (E), which are not necessarily related to content management systems.

Question 4

________ attempts to increase the relevance of search results by including content from blogs and microblogging services.

Accepted Answer

Social search is the practice of including content from social media platforms such as blogs, microblogs, and social networking sites in search results. This aims to provide more relevant and personalized results, as social media content often reflects real-time events and conversations that traditional search algorithms may not capture. OpenSearch, Enterprise search, metasearch, and Netsearch do not specifically include social media content in their search results.

Question 5

________ sites create social online communities where individuals with a broad and diverse set of interests meet and collaborate.

Accepted Answer

Social networking sites allow individuals to create profiles, connect with friends and family, and join groups based on common interests. These features facilitate collaboration and communication within a diverse community of users. Crowdsourcing sites involve soliciting ideas, opinions, or contributions from a large group of people, while social cataloging sites allow users to create and share collections of online resources. Social bookmarking sites let users save and organize links to web pages, while media sharing sites allow them to upload and share photos, videos, and other media. While these sites may also involve social elements, they do not necessarily create online communities with diverse interests.

Question 6

Which of the following statements is true about tagging?

Accepted Answer

Tagging is the process of manually adding metadata to media or other content, such as keywords, descriptions, or labels, to help categorize and organize it. This metadata makes it easier for users to find and access content through search or browsing. Options A, B, D, and E are all incorrect as they do not accurately describe the process of tagging.

Question 7

________ can be used to visualize user generated content on a site.

Accepted Answer

Tag clouds are a visual way to show user-generated content. They display keywords or tags in varying font sizes and colors based on their frequency or popularity among users. This helps visitors quickly understand what topics or content are most commonly shared on the site.

Question 8

Which of the following statements is true about viral marketing?

Accepted Answer

Viral marketing uses the network effect, which is the phenomenon where a product or message spreads exponentially through a social network, to increase brand awareness. It leverages the power of social media and word-of-mouth marketing to reach a wider audience.

Question 9

________ is a phenomenon where companies use everyday people as a cheap labor force.

Accepted Answer

Crowdsourcing involves outsourcing a task to a large group of people (a crowd), typically over the internet, in order to complete it more efficiently or at a lower cost. Companies often use crowdsourcing as a way to tap into the skills and knowledge of a diverse group of people, while also minimizing labor costs. This can include everything from simple tasks like data entry and crowd-sourced surveys, to more complex assignments like developing new products or software.

Question 10

Which of the following occurs during wiki wars?

Accepted Answer

Wiki wars refer to situations where contributors continuously edit or delete each other's posts. This leads to a back-and-forth editing cycle, often resulting in a reversion war. The other options do not accurately describe the phenomenon of wiki wars.

Question 11

Cloud-based collaboration tools ________.

Accepted Answer

Cloud-based collaboration tools allow for easy sharing and transferability of documents from one person to another as they are accessed from a centralized location. This makes it convenient for multiple users to collaborate on the same project or document without having to send multiple copies back and forth, reducing the likelihood of confusion and version control issues.

Question 12

________ is the creation of goods or services by self-organizing communities.

Accepted Answer

Peer production is the creation of goods or services by self-organizing communities that are independent from traditional corporate hierarchies. This approach often involves collaboration and the sharing of resources and knowledge among participants to achieve a common goal. Examples of peer production include open-source software development and Wikipedia.

Question 13

Which of the following statements is true about Google Sites?

Accepted Answer

Google Sites is an enterprise-level collaboration tool that allows users to create group Web sites and share team information. It is often used for project management or team collaboration within organizations.

Note: Option E describes Google Docs, not Google Sites.

Question 14

________ is an online office suite comprised of a spreadsheet application,a word processor,and a presentation application.

Accepted Answer

Google Docs is an online office suite that includes a spreadsheet application (Google Sheets), a word processor (Google Docs), and a presentation application (Google Slides). Google Mail, Google Talk, Google Maps, and Google Calendar are not part of this suite.

Question 15

According to Thomas Baekdal,which of the following is a critical factor in the success of a viral marketing campaign?

Accepted Answer

The answer of According to Thomas Baekdal,which of the following...

Question 16

A(n)________ system allows users to publish,edit,version track,and retrieve digital content,such as documents,images,audio files,videos,or anything else that can be digitized.

Accepted Answer

A content management system (CMS) allows users to publish, edit, version track, and retrieve digital content, such as documents, images, audio files, videos, or anything else that can be digitized. CMS software provides a collaborative environment for multiple users to work on shared content and often includes workflow management tools to streamline content production and publishing processes.

Question 17

Which of the following is one of the uses of geotagging?

Accepted Answer

Geotagging is used to attach geographic location information to various types of media such as photos, videos, and social media updates. This allows people to know the location of the person sending out the update, which can be useful for things like breaking news updates on Twitter.

Question 18

Which of the following Google Apps is an instant messaging client?

Accepted Answer

Google Talk is an instant messaging client, allowing users to send text messages, voice calls, and file transfers to their contacts. Google Mail (A) is an email client, Google Calendar (B) is a scheduling application, Google Play (D) is a digital media store, and Google Maps (E) is a mapping application.

Question 19

Which of the following statements is true about peer production?

Accepted Answer

Peer production is a collaborative effort where anyone can contribute and help in producing or improving the final outcome. It is not necessary for the creator to be responsible for publishing new information or for only editors to develop new content. It is also not the same as enterprise content systems. The term guest does not apply in this context.

Question 20

Membership on virtual teams is fluid,with teams forming and disbanding as needed,with team size fluctuating as necessary,and with team members coming and going as they are needed.

Accepted Answer

Membership on virtual teams is often flexible to accommodate shifting project needs and workloads. Team members may join or leave the team as needed, and the size of the team may grow or shrink over time.

Quiz 5: Enhancing Organizational Communication and Collaboration Using Social Media