Effectuation refers to:
A) the degree of attention a target market pays to an idea or organization.
B) an approach used to create alternatives in uncertain environments.
C) transforming a high-growth venture into a small business.
D) a process of a person becoming an owner by inheriting or getting a stake in a family business.

Question

Quizplus · Accepted Answer

Effectuation is an approach used by entrepreneurs to create new opportunities in uncertain and unpredictable environments. It is a process that involves identifying the means available and then working towards creating achievable goals. It is a way to develop a business idea when the outcome is not clear and the future is unknown.

Effectuation Refers To