When looking at the typical start-up strategy of a classic innovator,which of the following statements is not true?
A) Their market scope is a niche market.
B) Industry attractiveness is moderate to high.
C) They may use an elite supra-strategy.
D) Innovation only happens during the introduction phase of the life cycle.

Question

Quizplus · Accepted Answer

This statement is not true because innovation can happen at any stage of the product life cycle, not just during the introduction phase. Classic innovators are known for introducing new and disruptive ideas in their niche market, and may use an elite supra-strategy to differentiate themselves from competitors. The industry they target is typically moderately to highly attractive, but still narrow enough to allow them to establish a foothold and gain momentum before expanding into larger markets.

When Looking at the Typical Start-Up Strategy of a Classic