Which of the following is true of a differentiation strategy?
A) It requires a firm to offer a combination of cost benefits that appeals to the customers.
B) It is generally pursued by all small businesses.
C) It is aimed at mass markets.
D) It is used by businesses that pursue a very low cost operation.

Question

Quizplus · Accepted Answer

A differentiation strategy is aimed at offering unique or superior products or services that stand out in the market and appeal to a specific segment of customers, rather than relying on cost advantages. It is often used by businesses that target niche markets or cater to specific customer needs or preferences. It is not typically pursued by all small businesses or businesses that focus on low cost operations.

Which of the Following Is True of a Differentiation Strategy