An overall strategic approach in which a firm patterns itself on other firms,with the exception of one or two key areas is referred to as _____.
A) pure innovation
B) niche strategy
C) incremental innovation
D) blue ocean strategy

Question

Quizplus · Accepted Answer

Incremental innovation refers to making minor improvements or adjustments to existing products, services, or processes, rather than creating something entirely new or different. This approach often involves patterning after other firms but with slight modifications or improvements in specific areas.

An Overall Strategic Approach in Which a Firm Patterns Itself