_____ is best described as the process of selling prototype of a product in either a real or simulated market environment.
A) Test marketing
B) Moonlighting
C) Bootstrapping
D) Commercialization

Question

Quizplus · Accepted Answer

Test marketing is the process of selling a prototype of a product in either a real or simulated market environment. This allows the company to gather feedback and data on consumer preferences and behavior before fully launching the product. Moonlighting refers to working a second job in addition to one's primary job. Bootstrapping refers to starting and growing a business with minimal external funding. Commercialization is the process of bringing a product to market and making it available for purchase by consumers.

_____ Is Best Described as the Process of Selling Prototype