Which of the following statements is true of a direct mail approach?
A) It is a challenge to find the right market using this method.
B) It involves major inventory investments.
C) It is seen by most customers as a form of home invasion.
D) It does not need adequate preparation before selling a product.

Question

Quizplus · Accepted Answer

Finding the right market using a direct mail approach can be a challenge, as it requires a targeted and personalized approach to reach potential customers who are most likely to respond to the offer.

Answer: C 
 Many customers view direct mail as an intrusive method of marketing, and may view it as a form of home invasion or spam. This can make it difficult to capture their attention and achieve a high response rate.

Therefore, the best choice is A and C.

Which of the Following Statements Is True of a Direct