The ideal goal in a business negotiation is for one side to win and the other side to lose.

Question

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The ideal goal in a business negotiation is for both sides to come to a mutually beneficial agreement or outcome. The win-win approach to negotiation ensures that both parties leave satisfied with the outcome and allows for continued positive business relationships. The goal should be to find a solution that meets the needs and interests of all parties involved.

The Ideal Goal in a Business Negotiation Is for One