Which of the following obtains data by observing and analyzing the contents of advertisements, newspaper articles, television programs, websites, and the like?
A) contrived analysis
B) content analysis
C) indirect analysis
D) response latency analysis

Question

Quizplus · Accepted Answer

Content analysis is a research technique that involves observing and analyzing the contents of various media sources, such as advertisements, newspaper articles, television programs, and websites. It aims to identify patterns, themes, and trends in the communication content. Contrived analysis is not a commonly used term in research. Indirect analysis refers to the use of secondary data sources, such as sales figures, to infer insights about consumer behavior. Response latency analysis refers to the measurement of the time it takes for respondents to answer questions or perform tasks in a survey or experiment.

Which of the Following Obtains Data by Observing and Analyzing