What type of scale is the following when female shoppers are asked to rate Macy's department store in terms of its women's apparel items?
A) semantic differential
B) Stapel
C) paired comparison
D) constant-sum

Question

What type of scale is the following when female shoppers are asked to rate Macy's department store in terms of its women's apparel items? 
A) semantic differential 
B) Stapel 
C) paired comparison 
D) constant-sum

Quizplus · Accepted Answer

The Answer of What type of scale is the following when female shoppers are asked to rate Macy's department store in terms of its women's apparel items? 
A) semantic differential 
B) Stapel 
C) paired comparison 
D) constant-sum

What Type of Scale Is the Following When Female Shoppers