When a respondent is asked: "How often do you travel on business in a six-month period?" and is asked to indicate her answer by circling one of the following: never, rarely, sometimes, often, very often, this is an example of a _____ scale.
A) semantic differential
B) Likert
C) category
D) constant-sum

Question

Quizplus · Accepted Answer

This is an example of a category scale as the options presented are discrete categories for the frequency of business travel.

When a Respondent Is Asked: "How Often Do You Travel