A key word search entails all information gathering designed to detect changes in the external operating environment of the firm.
Correct Answer:
Verified
Q2: Foxnews.com is an example of a content
Q2: The goal of a CRM system is
Q3: Scanner data is collected at store checkout
Q4: Input data can come from internal sources
Q5: Data and information can be delivered to
Q6: The purpose of a decision support system
Q10: Proprietary marketing research is available to anyone
Q11: Data are a subset of market intelligence.
Q11: A data warehouse is the multitiered computer
Q17: Relevant data are facts about things that
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