It is hypothesized that an individual's need for cognition will influence the impact an advertising execution will have on attitudes toward the brand advertised. Need for cognition, then, is considered which type of variable?
A) dependent variable
B) external variable
C) internal variable
D) moderating variable

Question

Quizplus · Accepted Answer

Need for cognition is being proposed as a variable that will moderate the impact of advertising on attitudes, meaning it will influence the relationship between the independent variable (advertising execution) and the dependent variable (attitudes toward the brand). Therefore, need for cognition is a moderating variable.

It Is Hypothesized That an Individual's Need for Cognition Will