Which mulitvariate techniques measures objects in multidimensional space on the basis of respondents' judgments of the similarity of objects?
A) factor analysis
B) multidimensional scaling
C) structured dimensional modeling
D) relative positioning

Question

Quizplus · Accepted Answer

Multidimensional scaling (MDS) is the technique that measures objects in multidimensional space on the basis of respondents' judgments of the similarity of objects. MDS is used to create a visual representation of the relationships between objects or concepts. Factors analysis is a technique used to identify underlying factors or dimensions that explain the variation observed in a set of variables. Structured dimensional modeling is a technique used to generate a model that represents the underlying dimensions of a construct, whereas relative positioning refers to the placement of objects or concepts relative to each other.

Which Mulitvariate Techniques Measures Objects in Multidimensional Space on the Basis