Which of the following is a possible unit of analysis in a research study?
A) an employee
B) a sales region
C) a zip code area
D) all of these choices

Question

Quizplus · Accepted Answer

All three options (an employee, a sales region, and a zip code area) are possible units of analysis in a research study, depending on the research question and objectives. The choice of unit of analysis should reflect the level at which the variables of interest operate and can be measured. For example, if the research question is about the effect of training programs on employee performance, then the unit of analysis would be the individual employee. If the research question is about the impact of economic conditions on consumer behavior, then the unit of analysis could be at the sales region or zip code level.

Which of the Following Is a Possible Unit of Analysis