Which of the following is a good characteristic for a focus group moderator to possess?
A) good listener
B) ability to make people feel comfortable so that they will talk in the group
C) ability to control discussion without being overbearing
D) all of these choices

Question

Quizplus · Accepted Answer

A good focus group moderator should possess all three characteristics mentioned in options A, B, and C. They need to be good listeners to ensure that all participants have an opportunity to share their thoughts and opinions. They should also create a comfortable and open environment where participants feel at ease sharing their views. Finally, they should be able to steer the conversation in the right direction without dominating or controlling it.

Which of the Following Is a Good Characteristic for a Focus