Which of the following is FALSE regarding sales forecasting?
A) The moving average forecasting is best suited to a dynamic competitive environment.
B) Accurate sales forecasts frequently come from secondary data research.
C) Simple moving averages are often applied in practice.
D) Marketing researchers often use internal company sales records to project sales.

Question

Quizplus · Accepted Answer

The statement that "moving average forecasting is best suited to a dynamic competitive environment" is false. Moving average forecasting is best suited to a stable environment with a clear trend in sales. A dynamic competitive environment requires more complex forecasting methods that take into account multiple variables and unpredictable changes in the market.

Which of the Following Is FALSE Regarding Sales Forecasting