Which of the following questions would the customer perspective of the balanced scorecard attempt to answer?
A) How does the company continue to improve and learn?
B) How do customers view the company?
C) Which business processes must the company excel in?
D) How does the company create value for its stakeholders?

Question

Quizplus · Accepted Answer

The customer perspective of the balanced scorecard attempts to answer how customers view the company, including their needs, preferences, satisfaction, and loyalty. Option A is related to the learning and growth perspective, option C is related to the internal business perspective, and option D is related to the financial perspective.

Which of the Following Questions Would the Customer Perspective of the Balanced