Which of the following is NOT one of the four principles of positioning according to Jack Trout?
A)A company must maintain a strong labor base.
B)A company must establish a position in the minds of its targeted customers.
C)The position should be singular, providing one simple and consistent message.
D)The position must set a company apart from its competitors.
E)A company cannot be all things to all people-it must focus its efforts.

Question

Quizplus · Accepted Answer

Maintaining a strong labor base is not one of the principles of positioning according to Jack Trout. The correct principles are establishing a position in the minds of targeted customers, providing a singular and consistent message, setting the company apart from competitors, and focusing efforts on a specific market rather than trying to be everything to everyone.

Which of the Following Is NOT One of the Four