Customer satisfaction based on the ACSI) is highly related to the stock price of individual firms.

Question

Quizplus · Accepted Answer

Studies have shown a strong positive correlation between customer satisfaction (measured by ACSI) and the long-term stock performance of individual firms. High customer satisfaction tends to lead to higher profitability, market share, and customer loyalty, which in turn can drive stock prices up. Therefore, firms with high ACSI scores are often seen as better investments than those with lower scores.

Customer Satisfaction Based on the ACSI) Is Highly Related to the Stock