The advantage to the service organization of having membership relationships is that it knows who its future customers are and, usually, what they think of the services offered.
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Q1: Successful customer relationships cannot be built if
Q2: Which of the following is one of
Q3: Technology is used to do all of
Q4: As service companies grow larger and make
Q6: Which of the following is NOT one
Q7: Network marketing occurs mainly in a business-to-business
Q8: Define loyalty in a service context.
Q9: What three psychological effects do Dowling and
Q10: Good relationships start with a good fit
Q11: A membership relationship is a formalized relationship
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