Which of the following is the first step in the AIM planning process for developing influential messages?
A) idea development
B) message structuring
C) audience analysis
D) message review
E) idea analysis

Question

Quizplus · Accepted Answer

Audience analysis is the first step in the AIM planning process for developing influential messages. This involves analyzing the characteristics, needs, beliefs, and values of the target audience to determine how to effectively craft and deliver the message.

Which of the Following Is the First Step in the AIM