Using positive wording in persuasive messages helps your audience focus on the benefits rather than the drawbacks of what you are trying to promote.
In an internal persuasive message, Hadassah implies that she has every confidence in the officers of the company who are implementing the new policy the message discusses. This makes her message more persuasive to readers.
Internal and external persuasive messages contain many common elements.
Internal persuasive messages tend to be less direct and explicit than external persuasive messages.