Amalia is an operations manager at a medium-sized service firm. Amalia is recommending that her firm use the Internet to make its services more readily available to its customers. Amalia's recommendation reflects a growing trend in service-sector firms.

Question

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Many service-sector firms are leveraging the Internet to increase their reach and accessibility to customers. This trend is driven by the increasing use of digital channels by customers and the potential cost savings and efficiency gains that can be achieved through online service delivery.

Amalia Is an Operations Manager at a Medium-Sized Service Firm