Chip Off The Old Block is a new chocolate chip cookie created by the Arizona Cookie Company. To generate interest for this new product, the company sent a free package of six cookies to selected homes along with a 50-cent coupon. Arizona Cookie's activities represent:
A) trade advertising.
B) consumer publicity.
C) sales promotion.
D) public relations.

Question

Quizplus · Accepted Answer

The company's activities represent a sales promotion, as they sent free samples of their new product along with a coupon to selected homes in order to generate interest and encourage purchase.

Chip Off the Old Block Is a New Chocolate Chip