About how many consumers said they would be likely to switch to brands associated with a good cause, if price and quality were not compromised?
A) Less than 5 percent
B) 20 percent
C) 40 percent
D) 50 percent
E) 80 percent

Question

Quizplus · Accepted Answer

According to a survey conducted by Cone Communications in 2017, around 78% of consumers said they would switch to brands associated with a good cause if the price and quality were not compromised. This represents a significant increase from previous years and suggests that consumers are increasingly motivated by social and environmental issues when making purchasing decisions. Thus, the best choice is E, i.e., 80 percent.

About How Many Consumers Said They Would Be Likely to Switch