Developing new products and services, or repositioning current product or service images is a common function of _____.
A) quantitative research
B) qualitative research
C) primary data
D) secondary data

Question

Quizplus · Accepted Answer

Repositioning current product or service images requires understanding the perception and attitudes of consumers, which can be achieved through qualitative research methods such as focus groups and interviews. Quantitative research is better suited for measuring and quantifying consumer behavior and preferences, while primary and secondary data are sources of information used in research but do not specifically address the function of developing new products or repositioning existing ones.

Developing New Products and Services, or Repositioning Current Product or Service