Which of the following statements best describes a benefit of marketing research?
A) It forecasts the future with certainty and accuracy.
B) Its results can and should be taken as the appropriate course of action.
C) It is vital for investigating the effects of various marketing strategies after they have been implemented.
D) It negates the need for researchers to use their own knowledge and experience because each research study includes all the factors that could influence the success of a strategy.

Question

Quizplus · Accepted Answer

Marketing research is important for investigating the effects of various marketing strategies after they have been implemented. This helps marketers to identify what is working and what is not, and make necessary adjustments to their strategies to improve their effectiveness. It also helps to reduce risk and increase the chances of success in future marketing decisions.

Option A is not correct as marketing research cannot forecast future with certainty and accuracy, it only provides insights and recommendations based on data.

Option B is not correct as marketing research provides recommendations and insights which can be used as a guide but ultimately each company must decide on their own actions.

Option D is not correct as marketing research is not a substitute for the knowledge and experience of the researcher. The researcher must use their own judgment and expertise to interpret the results of the research and make decisions accordingly.

Which of the Following Statements Best Describes a Benefit of Marketing