The disconfirmation paradigm is used to study two variables,namely,consumer prepurchase expectations and _____.
A)consumer loyalty related to the buying process
B)decision-making roles within the purchase process
C)the relationship between product knowledge and product involvement
D)the difference between expectations and postpurchase perceptions

Question

Quizplus · Accepted Answer

The disconfirmation paradigm is used to study the difference between consumers' prepurchase expectations and postpurchase perceptions. This helps in understanding whether the product has met, exceeded or fallen short of the expectations of the consumer.

The Disconfirmation Paradigm Is Used to Study Two Variables,namely,consumer Prepurchase