Which of the following is true of group sources of information for purchase decisions?
A) They are obtained from a consumer's past experiences based on consumer groupthink and recall.
B) They are conveyed through promotional activities by marketing managers advertising groups.
C) They involve face-to-face conversations and the social media.
D) They involve handling, examining, and using a product as a group.

Question

Quizplus · Accepted Answer

Group sources of information for purchase decisions involve face-to-face conversations and social media interactions between individuals who are part of the same social groups, such as family, friends, colleagues or online communities. These sources allow consumers to obtain feedback from trusted sources who share similar values or interests, and have had direct experiences with the products or services being considered.

Which of the Following Is True of Group Sources of Information