After a long run,Libby feels like buying something cool and refreshing to drink.Libby is currently in which stage of the consumer decision-making process?
A)Alternative evaluation
B)Alternative search
C)Need recognition
D)Purchase decision

Question

Quizplus · Accepted Answer

Libby is currently recognizing her need for a cool and refreshing drink after a long run. This indicates that she is in the "need recognition" stage of the consumer decision-making process.

After a Long Run,Libby Feels Like Buying Something Cool and Refreshing