With relevance to marketing, which of the following cultural values of a consumer stimulates interest in products that are used or owned by others in the consumer's same social group?
A) External conformity
B) Individualism
C) Internal resonance
D) Humanitarianism

Question

Quizplus · Accepted Answer

External conformity is the cultural value that stimulates interest in products used or owned by others in the same social group. This is because individuals who value external conformity are more likely to take cues from their peers and base their decisions on what others in their social group are doing or using. Marketers can aim to target these consumers by using social proof or highlighting the popularity of their product within a specific social group.

With Relevance to Marketing, Which of the Following Cultural Values