A meaningful segment is one that:
A)is large enough to offer long-run profits for the firm.
B)has a well-defined geodemographic profile.
C)can be reached and served by direct marketers in an efficient manner.
D)is driven by the desire for instant gratification.

Question

Quizplus · Accepted Answer

A meaningful segment must be large enough to offer long-run profits for the firm. This means that the segment needs to have enough potential customers and buying power to make it worth targeting. The other options may be important considerations in identifying a segment, but they are not as fundamental as the potential for long-term profitability.

A Meaningful Segment Is One That