Three important criteria on which to base segmentation strategy decisions are that a viable segment must be:
A)continual,presentable,and restricted.
B)measurable,meaningful,and marketable.
C)political,cultural,and assured.
D)prestigious,non-deceptive,and profitable.

Question

Quizplus · Accepted Answer

The three important criteria for a viable segment are that it must be measurable (able to quantify), meaningful (have common needs or characteristics), and marketable (able to reach and serve). Option A is incorrect as it does not accurately describe the important criteria for segmentation. Option C is incorrect as it includes criteria that are not relevant to segmentation decisions. Option D is incorrect as it includes criteria that are not necessarily important for segmentation decisions, such as being prestigious or non-deceptive.

Three Important Criteria on Which to Base Segmentation Strategy Decisions