The Nielsen PRIZM system includes maps of different areas that:
A)rank neighborhoods on their potential to purchase specific products.
B)group consumers in particular countries that are similar in many respects.
C)help implement and control the strategic plan of that area.
D)are used for providing slotting allowances to retailers.

Question

Quizplus · Accepted Answer

The Nielsen PRIZM system is a tool used for market segmentation and helps rank neighborhoods based on their potential to purchase specific products. The maps provided by the system aid in identifying target markets and developing marketing strategies.

The Nielsen PRIZM System Includes Maps of Different Areas That