What is the function of the Nielsen PRIZM?
A)It is a system that enables firms to understand and improve the position of their technology,brands,products,media,or channels.
B)It is a form of psychographic segmentation that classifies consumers according to their lifestyles and predicted behavior.
C)It is a form of geodemographic segmentation that classifies every U.S.neighborhood into one of 14 groups.
D)It is a type of mass marketing strategy based on the benefits that consumers want from the products they purchase.

Question

Quizplus · Accepted Answer

Nielsen PRIZM is a geodemographic segmentation tool that classifies U.S. neighborhoods into distinct groups based on demographic and lifestyle characteristics.

What Is the Function of the Nielsen PRIZM