_____ segmentation refers to an approach that identifies specific households in a market by focusing on local neighborhood areas to create classifications of actual,addressable,mappable neighborhoods where consumers live and shop.
A)Psychographic
B)Social
C)Benefit
D)Geodemographic

Question

Quizplus · Accepted Answer

Geodemographic segmentation uses geographical information, such as ZIP codes or census data, to group people into neighborhoods with similar demographics, lifestyles, and preferences. This allows companies to target their marketing efforts to specific areas with a higher concentration of potential customers.

_____ Segmentation Refers to an Approach That Identifies Specific Households