_____ segmentation and benefit segmentation are the two commonly used approaches for segmenting markets.
A) Psychographic
B) Situational
C) Profit
D) Mass marketing

Question

Quizplus · Accepted Answer

The two commonly used approaches for segmenting markets are psychographic segmentation and benefit segmentation. Situational and profit segmentation are less commonly used. Mass marketing is NOT a type of market segmentation, but rather the opposite approach where companies target the entire market with a single product or message.

_____ Segmentation and Benefit Segmentation Are the Two Commonly Used