_____ segmentation refers to a market segmentation approach in which people are grouped into segments on the basis of research findings,and then the size of each of these groups and their demographic and psychographic profiles are determined.
A)Post hoc
B)Empirical
C)Benefit
D)Psychographic

Question

Quizplus · Accepted Answer

Post hoc segmentation involves grouping people based on research findings and then analyzing the size and characteristics of these groups.

_____ Segmentation Refers to a Market Segmentation Approach in Which