Which of the following statements about market segmentation is true?
A) According to the model of market segmentation analysis, the process usually begins with deciding the segmentation strategy to be used.
B) In the process of market segmentation, deciding the segmentation strategy precedes the determining the consumer needs and wants.
C) The logic of market segmentation is that a single product item can seldom meet the needs and wants of all consumers.
D) According to the model of market segmentation analysis, the process begins with designing the marketing mix strategy.

Question

Quizplus · Accepted Answer

This statement is true. The logic of market segmentation is to identify and target specific groups of consumers with different needs and preferences, and then develop products and marketing strategies that cater to those specific needs. It recognizes that a single product or marketing approach is not effective in meeting the needs of all consumers. The process typically begins with identifying and evaluating different market segments before determining the best segmentation strategy to use.

Which of the Following Statements About Market Segmentation Is True