Which of the following statements is true of time to market?
A) Companies that shorten their products' time to market can create a competitive advantage.
B) Companies need to follow a centralized work schedule and monitoring for achieving a successful time to market.
C) Successful time-based innovations are attributed to the use of long production runs.
D) It primarily calculates the elapsed time between test marketing and commercialization.

Question

Quizplus · Accepted Answer

Shortening time to market can give companies a competitive advantage by getting their products to market faster than their competitors. It allows them to capitalize on market trends and customer needs in a timely manner.

Which of the Following Statements Is True of Time to Market