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With Regard to New Product Development, the Success of a New

Question 2

Multiple Choice

With regard to new product development, the success of a new product:


A) does not guarantee that additional low-cost brand extensions will be successful.
B) does not allow a brand to leverage monies spent on the original product to successfully develop a new product.
C) ensures quick development of other products in different product classes from the same brand.
D) ensures low levels of interaction between functional areas of an organization.

Correct Answer:

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